WIC Card Campaign

For over 40 years, the Women, Infants and Children (WIC) program provided participating families their benefits in the form of checks. As you can imagine, the outdated form of payment proved a major pain point for families when grocery shopping.

In 2019, San Diego County transitioned to providing WIC benefits on an electronic benefit transfer (EBT) card. In partnership with other WIC agencies throughout southern California, we launched an awareness campaign for the new, familiar and convenient form of payment for WIC.

Pre-launch Social Posts

Pre-launch blog

news segment mention

Launch Billboard ad

Launch Bus shelter ad

launch Landing page

Post-launch social posts

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