Astroglide was looking to Experiences for Mankind to spice up their sex appeal. With an interest in diversifying their audiences, I found myself on the creative team tasked with developing a playful, inclusive and bold rebrand.
Along with another copywriter, I crafted the brand platform, developed personas, provided guidance on wireframe development, and re-wrote the entire website. As a result, the brand was able to reach new heights with a personal touch thanks to our targeted creative that included dynamic landing pages, an email drip series, and a lube selector tool.
Website
lube selector tool
sample request email drip series
